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EXECUTIVE COMMITTEE MEETING
Wednesday, November 18th, 6:00 PM
NYU Medical Center
550 First Avenue - Classroom B
Followed by
FULL BOARD MEETING
Wednesday, November 18th, 7:00 PM
NYU Medical Center
550 First Avenue - Classroom B

TRANSPORTATION
Met Nov 2nd)
Lou Sepersky, Chair

LAND USE
Wednesday, Nov. 4th
7:00 PM
NYU Medical Center
550 First Ave Classroom D

BUSINESS AFFAIRS 7 STREET ACTIVITIES

Carol Schachter, Chair
Thursday, Nov. 5th
7:00 PM
Hospital for Joint Disease
301 East 17th St.
Loeb Auditorium

PUBLIC SAFETY, ENVIRONMENT & HUMAN RIGHTS
Fred Arcaro, Chair
Monday, Nov. 9th
7:00 PM
NYU Medical Center
550 First Ave. Classroom D

HOUSING & HOMELESS SERVICES

Claude Winfield, Chair
Tuesday, Nov. 10th
6:30 PM
NYU Dental School
345 E. 24th St.
6th floor, Room 604

These are just a few of the Community Board's meetings in November.

PLEASE CHECK THE BOARD'S WEB SITE WEEKLY FOR UPDATES.

23rd Street Association members in good standing now qualify for health insurance through the Association.

Your 23rd Street Association is exceptionally pleased to announce that affordable health care insurance plans specifically designed to meet the needs of our members will be available as of December 1st.

Full plan descriptions and online enrollment will be available on our website within the next few weeks. As soon as that portion of our website is live we will send out a special announcement.

If you have any questions please email us at info@23rdstreet.org or call Jude Gorgopa at 917-833-5677.

Build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing.

Email marketing expert Wendi Caplan-Carroll
will demonstrate how email marketing can grow your business by helping you deliver real business results including:

• Driving repeat sales
• Boosting referrals
• Turning prospects into customers

Master email communications with this comprehensive "how-to" look at winning strategies for acquiring and retaining customers, including examples on increasing deliverability/open rates, how to avoid being seen as a spammer, tips for scheduling and case studies of successful email campaigns.

You'll also learn how to incorporate social media into your marketing campaign; create subject lines that get your emails opened; build your list and turn your readers into more frequent buyers/supporters/donors.

10 Things You Can Do in the Next 60 Days to Market Your Business and Close More Sales

Every small business marketer wants to be intentional about their marketing - ideally, marketers should have a marketing calendar. Truth is, many organizations do not.
It's 60 days before the end of the year. There's still time to take steps to close out the year strong. The following ideas work around any time of year, but help when they are tied to significant dates or celebrations. Your results may vary, but most of these are fairly easy to do. If you pick 1 or 2 of these, and do them well, it could change how your business finishes the year.

1. Plan a year-end webinar series. Record the webinar, and sell both the live event and the replays. Or consider using it as a lead capture tool to bring people into your marketing funnel in exchange for free access to the webinar replay.
2. Gather and share a compelling customer case study. This can be shared with new prospects, or those who just haven't made a decision yet. Be aware of updated FTC guidelines especially as it relates to testimonials, endorsements, and disclosing any compensation. (I am not lawyer, and this is not legal advice. It is something to consider before investing in a case study.)
3. Issue a press release highlighting the case study. Or issue a press release on anything that would be classified as newsworthy of your company for your market. There are both paid and free online press release services. Consider PRWeb.com or OpenPR.com.
4. Set a goal to contact your top 25 customers over the next 30 days. Show your appreciation. Ask them what they'd like to see from your company in the coming year - and see if there are any needs you can meet in their business by end of year. Take this opportunity to also connect with them on any social networks they may be on (Twitter, LinkedIn, Facebook, etc.). Read more ...

Source: Small Business Trends