The 23rd Street Association is working with the Whole Foods Market in Chelsea to raise funds for the incoming Flatiron/23rd Street Partnership, a new Business Improvement District that will serve the Flatiron, Madison Square Park and 23rd Street areas (map).

Throughout the month of April, Whole Foods customers can add $2, $5, $10 or any combination of the above to their purchase using coupons available at each register. All of the funds raised will go towards the BID’s community beautification and maintenance projects, such as street cleaning, graffiti removal and various other initiatives.

This fundraising campaign was organized by Timothy Cohen, Program Director of the 23rd Street Association and Rebecca Ulanoff, Director of Marketing at Chelsea Whole Foods, located on 24th Street and 7th Avenue.