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| December Flatiron Newsletter (Tree Lighting, New Maps & More)
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Location: Blogs Neighborhood Newsletters Flatiron-23rd Street Partnership BID |
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| Posted by: 23rd Street Association |
11/30/2007 11:12 AM |
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| A Festive First Birthday |
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The Flatiron Partnership launched
the holiday season and commemorated its first
year with a celebratory cocktail party on
Nov. 28 that drew some 175 guests, including
business leaders, residents, property owners
and city officials.
The event, Celebrate Flatiron
Partnerships, was co-hosted by Common Ground
Community and the setting was the
magnificently restored Prince George Ballroom
at 15 East 27th Street. (For the story of the
ballroom's return to grandeur, see the
Discover Flatiron item in this newsletter.)
With hors d'oeuvres provided by
Sapa, the occasion was purely social, but
executive director Jennifer Brown did recall
that it was the Prince George Ballroom where
the Flatiron Partnership celebrated its
launch a year ago. Alluding to that event as
she welcomed the crowd, she said, "What a
difference a year makes!"
Brown cited "a year of full service," from
the launch of the Clean Team in November 2006
to the new maps of the district now being
distributed.
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| Tree Lighting in Madison Square Park |
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The Flatiron Partnership is a sponsor of
Mad. Sq. Holiday, the Madison Square Park
Conservancy's annual tree lighting ceremony
at the Park's Northern Reflecting Pool.
Join us on Tuesday, December 11, at 4:30 PM,
to officially welcome the holidays to Madison
Square Park, the site of the nation's first
community Christmas tree.
This free event features joyful seasonal
music by The New York Life Singers and the
kid-rock band AudraRox. Refreshments will be
provided courtesy of Punch.
Come celebrate the neighborhood and the
season in Madison Square Park!
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| Ready New York: Dealing With Disaster |
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How to plan for emergencies ranging from
natural disasters to terrorism was a subject
that attracted more than 90 members of the
Flatiron and Union Square communities to a
Ready New York for Business breakfast
forum
at Baruch College on Nov. 1.
The event, co-sponsored by the Flatiron/23rd
Street Partnership and the Union Square
Partnership, was primarily aimed at owners of
small businesses as well as property owners.
Basic steps that can be taken by small
businesses were outlined by Ira Tannenbaum,
coordinator of public/private initiatives for
the New York City Office of Emergency
Management (pictured above), and Eric Parker,
deputy director
of the Business Outreach Team at the City's
Department of Small Business Services.
The subjects ranged from assessing hazards
that might affect one's business to making
response plans following a disaster. They
included continuity planning; preparing for
medical complications; making provisions for
employees with disabilities; reviewing
insurance coverage; securing equipment,
including data and information technology
systems; fire safety; drawing up evacuation
plans; preparing "go bags" and emergency
supply kits; and having an Emergency Action
Plan, as often required by law.
Tannenbaum and Parker also talked about the
City's Corporate Emergency Access System
(CEAS), a pre-emergency credential program
that may allow essential employees access to
otherwise restricted areas following a disaster.
For more information on the Ready New York
program, please visit the Office
of Emergency Management online at nyc.gov/oem.
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| Musicians on Call: The Sound of Healing |
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Musicians on Call (MOC), a non-profit
organization that delivers the healing power
of live and recorded music to hospital
bedsides, orchestrates its mission from
inside the Flatiron district. Its national
headquarters are at 1133 Broadway, between
25th and 26th Streets.
Founded in 1999, MOC has so far touched the
lives of close to 100,000 patients, family
members and caregivers. Its live music
performances are now being conducted in 12
facilities in New York City as well as at
hospitals in Nashville and
Philadelphia. The musicians all perform
strictly on a voluntary basis, according to
Dr. Leslie Faerstein, MOC's executive director.
MOC's fourth annual benefit concert and
auction has been scheduled for Tuesday, Jan.
29, at the Hard Rock Cafe, at 43rd Street and
Broadway, featuring a performance by Seal.
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| City Year New York: The Spirit of Service |
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City Year New York, founded in 2003 to
harness the spirit of volunteerism that had
grown in New York City as a response to the
attacks of 9/11, is headquartered at 20 West
22nd Street, in the heart of the Flatiron
district.
It is the third-largest site in the network
of City Year, Inc., which originated in
Boston in 1988 and was built around the
concept of national service by young
Americans. City Year has 17 sites in the U.S.
and one in South Africa. It is a member of
AmeriCorps, the federally funded network of
national service programs whose creation in
1994 it helped inspire.
City Year New York currently has 180 corps
members, all volunteers between the ages of
17 and 24, each of whom made a 10-month
commitment this year to give their time and
talents to students at some of the City's
most overtaxed and underserved schools. They
act as mentors and tutors, run lunch
programs, provide after-school and weekend
care, and become role models and examples to
the children of the value of community
service. Perhaps most important, they are
evidence that somebody cares.
Corporations of all sizes are invited to
partner with City Year New York. Through the
Team Sponsorship Program, corporations may
sponsor a team of corps members who wear the
sponsor's logo on their uniforms and serve as
ambassadors of the company's social values.
In addition, company employees have the
opportunity to work with corps members on
special projects.
On Community Service Days, City Year New York
leads thousands of volunteers, from corporate
executives to school children, in programs to
beautify and transform city neighborhoods by
such means as cultivating community gardens,
painting over graffiti or cleaning up
abandoned lots. Projects are often tied to
special events and holidays, such as the
fifth annual Martin Luther King Jr. Service
Day on Jan. 21, 2008 in Long Island City.
For additional information or to volunteer,
contact Andrew Curtis (1-646-452-3634 or acurtis@cityyear.org).
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| Discover Flatiron: The Prince George Ballroom |
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With its intricate woodwork, its plasterwork
garlands, cherubs and acanthus leaves, its
parquet floors and Renaissance-inspired
murals, the Prince George Ballroom was
once one of the biggest and grandest indoor
spaces in New York City. The
4,800-square-foot ballroom was the showpiece
of the Prince George Hotel, north of Madison
Square at 14 East 28th Street, just off Fifth
Avenue. Designed in the Beaux Arts style by
Howard Greenley, then president of the
Architectural League of New York, the hotel
opened in 1904 and the ballroom, with its own
entrance at 15 East 27th Street, soon became
a prime gathering place for the city's elite.
It remained that way for decades, but
changing conditions transformed the
once-glamorous room into something grim. By
the 1970s, a drop in tourism and a surge in
crime had taken their toll. A decade later, the
Prince George was a shabby welfare hotel -
and all too often, a crime scene. The
ballroom, once a hub of the city's social
life, became a dining hall, a social services
office and a basketball court. In 1989, the
Prince George was shut by the city.
In 1996, things began to change. The
building, vacant for seven years, was
purchased by Common Ground, the New York City
non-profit organization that provides
affordable housing for homeless, disabled,
elderly and low-income people. Backed by
federal, state and private funds, a mammoth
restoration program followed, led by Beyer
Blinder Belle, the architectural firm that
worked on the renovation of Grand Central
Terminal.
In 1999, the Prince George welcomed its first
new tenants, and in 2001, the city designated
the surrounding area the Madison Square North
Historic District, which helped spur a
campaign to restore the ballroom. In 2004,
Common Ground embarked on a restoration of
the Ballroom and the adjacent former Hunt
Room. High school interns interested in
restoration arts, architectural students and
students from the Parsons School of Design
provided much of the labor.
In 2005, the project was completed. Many of
the Ballroom's rich details were meticulously
restored, from the oak herringbone-patterned
floor to the green, blue and red medallions
on the ceiling. The Hunt Room, a
3,000-square-foot space that had fallen into
total disrepair, became an airy, modern entry
foyer that is now the World Monuments Fund
Gallery, a special exhibition and events space.
The Ballroom and the Gallery are both
available as event spaces, with the proceeds
supporting Common Ground's housing
development work.
The Prince George, once a symbol of urban
decay but newly restored to its former
luster, is now listed on the National
Register of Historic Places.
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| Free Flatiron Walking Tours Every Sunday |
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The Flatiron/23rd Street Partnership
sponsors free walking tours of the historic
Flatiron district every Sunday. Join
our expert guides on a 90-minute
journey through this vibrant neighborhood,
viewing some of the City's most notable
landmarks, including the New York Life
Insurance building, the MetLife Tower, the
Appellate Courthouse and the famous Flatiron
Building. Time:
Every Sunday at 11:00AM.
Meeting Place:
The southwest corner of Madison Square Park,
at 23rd Street and Broadway, in front of the
statue of William Seward.
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Putting Flatiron on the Map |
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Thousands of new full-color maps of the
Flatiron district, with the words "Discover
Flatiron" emblazoned on the cover, have been
distributed to hotels, visitor centers and
businesses throughout the neighborhood. They
are also available from members of the
Flatiron BID's Safety Team.
In addition to literally providing a picture
of the area, complete with locations of local
thoroughfares, businesses, subway stations,
bus lines, parking facilities and major
architectural attractions, a comprehensive
guide to businesses and services throughout
the district is on the flip side of the map.
The guide, which provides specific addresses,
is divided into five major categoriess: Food;
Shopping & Services; For Children; Religion,
Culture & Education; and Entertainment. Each
of those categories is sub-divided into more
specific groups. Shopping & Services, for
example, includes apparel, accessories and
footwear; book stores and newsstands;
cleaners & shoe repair; electronics, cable &
mobile phone services; hardware stores &
locksmiths; home furnishings & housewares;
and hotels & travel.
A map of the Manhattan subway system is also
included.
For copies, please e-mail info@flatironbid.org.
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