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| January 2010 Newsletter & Neighborhood Update
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Location: Blogs Neighborhood Newsletters23rd Street Association |
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| Posted by: 23rd Street Association |
1/16/2010 |
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Newsletter &
Neighborhood Update
January 2010
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AMERICAN RED CROSS
Text "HAITI to
to
"90999 to make a $10 donation.
2025 E Street, NW
Washington, D.C.
20006
(800) REDCROSS (733-2767)
OXFAM AMERICA
226
Causeway St., 5th Floor
Boston, MA 02114-2206
(800) 77-OXFAM
(776-9326)
DOCTORS WITHOUT BORDERS USA/MEDECINS SANS FRONTIERES
(MSF)
333 7th Avenue, 2nd Floor
New York, NY 10001-5004
(888)
392-0392
For a list of more groups go to http://thelede.blogs.nytimes.com/2010/01/13/haiti-disaster-relief-how-to-contribute/
Source: Liz Krueger,
New York State Senate, 26th District
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2010 Board
of
Directors
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Pamela Araujo
Thomas S. Arbuckle
Nicholas Athanail
Clinton W. Blume, Jr.
Miriam Cohen
Jude Gorgopa
Timothy A. Hall
Julienne K. Jack
Christopher Kay
Eric Lugo
Perry Mallas
Larry S. Oskowsky
James Ratigan
Robert S. Schwartz
Barrett Stokes
Susan Singer |
PLEASE SUPPORT OUR
MEMBERS
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|
(Partial List)
26+ Helen Mills
Theater
915
Broadway
A B S Partners
.
Ann Service
Corp
Baruch
College
Benvenuto
Cafe
Crain's New York
bWell Informed,
LLC
Cable/Computer
Doctor
Chelsea Hotel
Oper.
Chelsea London
Co.
Chelsea
Piers
Community Media, LLC. --
The Villager
Con
Edison
Douglas Elliman/London
Terrace Towers
Duggal Visual
Solutions
Eneslow
Shoes
Epstein, Becker and Green
Epiphany School
Ernst &
Blume
Federation Protestant
Welfare Agencies
First Pioneer
Properties
Gramercy Dental
Arts
Grimaldi &
Associates
Hall Partnership
LLP
Ink On Pixels,
LLC
Inn on 23rd
Street
Jude Gorgopa, Atlantis
Health Ins.
McBurney
YMCA
The Institute of Culinary
Education
Meringoff
Properties
New York Enterprise
Report
Toy Industry
Association
Newmark &
Co.
NJ L&C
Park Avenue Laser Vision
Prime Strategies
Provident Loan Society
Richard Bryan Attorney, PLLC
Select Office Suites
Stein Senior Center
Synergy Realty,Inc
TD Bank
The McCarton Foundation/ School
Tri State Building Corp.
Wells Fargo Insurance
Whitey's Hardware Corp.
Zipcar
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JOIN THE ASSOCIATION
NOW!
2010 membership
at 2009 Rates
Sign up
here
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YOUR AD
HERE
If you
are a business member in good standing we can help you reach thousands of your
fellow members and friends of the Association
Please call Rachel at 212-225-3037
or
email info@23rdstreet.org for more
information
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JOIN THE ASSOCIATION
NOW!
2010 membership
at 2009 Rates
Sign up
here
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PLEASE
HELP
US
HELP
THE ENVIRONMENT
Donate to the Waste
Not
Want Not
Foundation
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News From Your 23rd Street
Association
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Annual Meeting Elects 2010
Officers
The Association's 2009 annual meeting was held on December 15th at The Inn
on 23rd Street, which graciously donated the space and an array of refreshments.
The warm and inviting old world charm of The Inn was just perfect for
the gathering and the holiday party which followed.
Managing Director, Robert S. Schwartz and Association Secretary, Miriam
Cohen summarized the year's achievements and provided an overview of plans for
2010; included are a number of major events and expanded member benefits.
By unanimous vote the following officers were then
elected:
President
Robert
Schwartz
Immediate Past
President John Lantiere
Vice President
Clinton Blume Jr.
Vice President Eric
Lugo
Treasurer Christopher
Kay
Secretary
Rachel Schwartz
 From left,
Rachel Schwartz, Miriam Cohen, Julienne Jack,
Susan Singer, Robert Schwartz,
Eric Lugo, Jude Gorgopa, Christopher
Kay |
eWaste Recycling Event
Today
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This year, make
it your New Year's resolution to go green - safely and properly recycle your old
electronics at the Tekserve eWaste Recycling Drive, hosted with the Lower East Side Ecology Center. Bring computers,
monitors, fax machines, copiers, CD/DVD/VCR players, stereo equipment,
televisions, cell phones, and other unwanted electronics to Tekserve on
Saturday, January
16th to
be safely recycled. Click here for a complete
list of acceptable items.
Anyone bringing
electronics to be recycled can enter for a chance to win an Apple
MacBook Air. Plus, all
participants in the event will receive a $25
coupon,
good towards any Mac or iPod (excluding iPod shuffle) from Tekserve, until
February 15th, 2010.
WHAT: Your Old and
Unwanted Electronics, Safely Recycled
WHEN: Saturday,
January 16th, from 10AM to 4PM
WHERE: In Front of
Tekserve, 119 West 23rd St. (near 6th Ave.)
Sponsored
collection events like these are one of the
easiest ways for New Yorkers to properly dispose of their old electronic gear
and gadgets, which contain
hazardous materials such as lead, cadmium, and mercury. These events are
especially important for NYC since Build It
Green,
the City's eWaste drop-off program was suspended several years ago.
Note:
Unfortunately, Tekserve cannot accept home appliances, such as microwaves,
refrigerators, and air conditioners. No commercial or bulk
drop-offs. |
SMALL BUSINESS COLUMN
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Most Common SMO Strategies Not The
Most Effective
 They say that most business people know that half of their
marketing dollars are wasted...they just don't know which half. Well, a recent
study by MarketingProfs shows just how true that statement may be in the world
of social media.
Over at eMarketer yesterday they commented on a
September MarketingProfs study that took a look at what tactics have been proven
successful for social media vs. what companies are actually doing in the space.
Surprisingly (or perhaps not) the tactics weren't the
same.
The study looked
at both Facebook and Twitter in order to determine what's working for social
media marketers. On Facebook, the study found that the most common marketing
tactic being used was to drive people toward promotional material via the
Facebook status update. Sounds good, however, the study reported the tactic only
garners a 25 percent success rate for B2Bs and a 28.4 success rate for B2Cs. The
most successful Facebook marketing tactic was to create branded Facebook
applications, though only 25 percent of companies admitted to doing
so.
Other common
successful Facebook marketing tactics included:
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Created a
survey of 'fans": 37.1 percent successful for B2B, 37.9 percent for B2Cs.
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"Friending "
recent customers with corporate Facebook accounts: 34.4. percent for B2B, 26.3
percent for B2C.
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Using
Facebook user data to profile customers demos or interests: 33.5 percent for
B2Bs, 30.5 percent for B2Cs.
Things looked
pretty similar when the survey moved to Twitter marketing tactics. Once again,
driving traffic by linking to marketing and promotional materials was the most
common activity reported, but it wasn't necessarily deemed the most effective.
According to the survey, the most effective way to do business on Twitter is to
use it as a real-time PR device.
The most
successful Twitter marketing strategies included:
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Creating an
in-person event using only Twitter invites (the strategy used LEAST & one
mention in our SEO Trends for 2010 post!): 37.4 percent successful for B2B, 36
percent for B2C.
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Contacting
Twitter users tweeting negatively about the brand: 36.7 percent for B2B, 44
percent for B2C.
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Driving
traffic by linking to marketing Web pages: 35.7 percent for B2B, 35.2 percent
for B2C.
Overall, the
study highlights a pressing need for SMBs owner to track their social media
efforts and focus on the activities that are going to yield them the highest
ROI. Over the past 18 months, many SMBs owner have been jumping into social
media to "experiment" and "try things out". We've now reached the point where
you really need to test what you're doing to understand whether or not its
effective for your business. There are ways to measure social media to make sure
you're choosing the most effective strategies possible for your company. You
just have to put the metrics down first. Without the metrics, you're fishing
without a net.
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Substantial Grant Awarded
for
East Side Waterfront |
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Assemblymember
Brian Kavanagh and Manhattan Borough President Scott Stringer announced receipt
of a $650,000 grant for Manhattan's East Side through the New York State
Environmental Protection Fund's Local Waterfront Revitalization Program. The
State Department of State (DOS) awarded the funding to support a community
process to plan for greater access to the waterfront along the East River from
East 38th Street to the Brooklyn Bridge.
The goal of the process is to
create a veritable "water trail" -- sometimes known as a"blueway" -- with
various access points and recreational and educational opportunities up and down
the four-mile stretch of the river.
Kavanagh and Stringer, in conjunction
with other elected officials and community leaders including Councilmember Dan
Garodnick, Community Board 6, Friends of the Pier at Stuyvesant Cove, and the
Lower East Side Ecology Center, worked collaboratively on the application for
the funding.
The grant is part of a total of $23.8 million in EPF funding
awarded for a variety of planning, design, and construction projects across New
York State that focus on economic, community, environmental, and recreational
improvements.
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23rd Street Association | 470 Park Avenue South | New
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